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Winning With UX Research: ETR’s Guide For Digital Product Success

You are launching a new website, your first big project as the VP of Marketing. The site launches and flops. Traffic starts declining. Customers are leaving faster than you can bring in new ones. What happened? How can you fix it? Could it have been prevented?


Why Your Digital Agency Is More Important Than Ever

An outside firm can navigate change, invigorate your team, reduce costs, and unlock winning ideas The trend toward in-housing the digital marketing function has been with us for a while now, with a sharpening focus in the past few years. Web development services like Webflow, Squarespace, and Wix promise to bridge the design-to-code divide, allowing

Joe Rosenthal

Sound Off | Industry Insights from Your Peers: Manufacturing

Sound Off is ExpandTheRoom’s survey series designed to spark timely, data-driven conversations within the digital marketing and IT community. In the first edition, ETR reached out to influencers in U.S. manufacturing sector to learn how they are responding to the challenges and opportunities created by COVID-19.


Mapping Marketing to Value: How to Assess and Reorient Your Focus

The late great business management scholar Peter Drucker once said “any business enterprise has two – and only these two — basic functions: marketing and innovation.” Not surprisingly, most business leaders I work with today recognize that marketing plays a critical role in the success of their organization. But they often disagree on marketing’s definition.


Digital Design Process: Drive Successful Outcomes

Here are the proven steps we take to get a digital product from kickoff to launch and through to growth and optimization. “What’s your process? What makes you different/better? Why should we work with ExpandTheRoom over others?” These are the questions that new clients often ask us, so we thought others may find value in


Is Your Company Culture Quarantined? Here’s How To Get It Back

The importance of creating a vibrant culture for your remote team

Joe Rosenthal

How To Solve Remote Work Challenges: Five Tips From ETR’s Fully Distributed Team

As the coronavirus spreads, so does the new normal. For those who were around in the days immediately following 9/11, it’s strangely reminiscent. A new terminology took root (“If you see something, say something”), the news cycle became perpetual, and we adopted new practices, like actually being screened at airports – not just sprinting through

Joe Rosenthal

How to Kick Off a Web Design Project Using ETR’s Proven Method [With Free Template]

Not so long ago, before ExpandTheRoom went distributed, I would start my workday with a commute that took me down the Westside Highway along the Hudson River. At 46th Street I would pass by the awe-inspiring USS Intrepid aircraft carrier which is moored there and hosts the Intrepid Sea, Air & Space Museum. Every time

Shannon Ruetsch

California Consumer Privacy Act: Get Up to Speed [Free Guide]

A few years ago, the forthcoming GDPR shook up the web design industry — online companies and agencies alike scrambled to understand the legal jargon behind the law so they could protect themselves and their clients. As a response, we created a GDPR service offering to educate our clients on the law and ensure their

Kerrin Whipple

The Flexibility vs. Usability Design Tradeoff: How It Impacts Your Ideas

Your big idea has a starting point. A place where you take it from a thought you had in line at the coffee shop to something with forward movement that you’re going to make happen. Make the path you’re about to take an informed one, when it comes to the flexibility and usability of design.


Mental Models: Why They Are Getting in Your Way

I have been thinking a lot about Mental Models lately — or rather, why it is so hard to change them. My husband and I recently had our first child and she wouldn’t drink cold bottles. Every time we prepared to go out we had to get together our bottle warming system. We would make

Allison Bright

Thoughts on WordPress’s New Gutenberg Editor

Released on December 6th, 2018, WordPress 5.0 was one of the most anticipated and hotly debated releases in WordPress history. It introduced Gutenberg, the new block based post editor and a drastic departure from the Classic Editor that has been included with WordPress since its inception. In this article we will be taking a closer

Ryan Odgen

Going Distributed: How, Why, and Tips for Success

Update: Over the last few years, ETR has learned a lot more about how to be successful as a distributed team. We’ve compiled these insights in a related article aimed at helping other organizations better cope with the remote work challenges posed by COVID-19. Each year in Q1, ExpandTheRoom (ETR) has a senior offsite meeting.

James Cole