Equal parts proven process and design philosophy, Purpose-Driven Design is ETR’s proprietary framework for solving design challenges.
We look for purpose in every decision we make and every pixel we put on a page. From strategy to implementation, we make sure every decision is rooted in making the user’s experience better. We make products that not only solve your business problems, but are also products that users love to use. A user is anyone who interacts with a product: from consumer end-users to important stakeholders to internal staff who will be working with the product on a daily basis. We leverage user data to better understand their needs and create products that make their lives better.
The ultimate goal of Purpose-Driven Design is to give people their time back. We accomplish this by running an efficient process and by designing products that reduce friction.