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First Impressions Matter if You Want to Make a Website Credible

August 18, 2023–Humans make incredibly fast decisions. Research has shown that it takes roughly 50 milliseconds (about 0.05 seconds) for people to form their opinion of your website. And, of course, technology is making it increasingly easier for humans to act on these opinions. Just click, tap, swipe, or blurt out “Alexa, off!” and it can quickly

Why Surprise & Delight in Design Matter More Than Ever

July 17, 2023–Twenty years ago, when ETR was getting started, putting together a beautiful website that functioned seamlessly was far from a given. You could do fewer things with code or design programs. Creating animations was complex work, and they were a bandwidth hog. Good hosting wasn’t always easy to find. Consumers had weak internet connections that

Why Stakeholder Interviews Are a Critical Part of UX Research

May 31, 2023–At more established or traditional companies, websites are typically the marketing department’s responsibility. But that doesn’t mean the marketing team alone has all the knowledge needed to create and maintain effective websites. While marketing leaders will likely continue to have primary ownership over company websites, it is a mistake to think that the marketing team

5 Ways We’re Using Artificial Intelligence as a Web Design Agency Right Now

March 29, 2023–We are testing the many tools powered by A.I. that have arrived recently in order to see how they could help improve our processes.

November 18, 2022–Innovation in design is driven by people’s preferences and what’s possible through the latest technology. User experience and user interface design are related practices that balance creating effective websites while piquing users’ interest by using the latest trends. The internet is a vast place and new trends are evolving all the time. With our 20

Best UX Pattern for a Website Navigation With Dropdown Menus

July 7, 2022–Here at ExpandTheRoom we are constantly designing and reimagining information architectures and website navigation schemes for our clients. There are many different patterns and unique challenges to address with these projects. Those challenges often become a lot more complex than you realize at the surface level. One question that comes up often is “What is

12 Website Best Practices You May Have Overlooked

April 14, 2022–Clients ask us all the time to re-center their digital thinking. You are not alone. Because the Board Meeting is Friday, because budgets are due, and because that’s the way things go in business, we often find ourselves being reactive rather than proactive. We’ll let you in on a little secret, with 20 years of

How to Create a UX Research Plan

December 21, 2021–You are launching a new website, your first big project as the VP of Marketing. The site launches and flops. Traffic starts declining. Customers are leaving faster than you can bring in new ones. What happened? How can you fix it? Could it have been prevented?

Data Insights Services — Measuring UX Impact and ROI

March 8, 2021–Data Insights help you go beyond assumptions about what the best solutions for your product are and instead create research-backed, measurable insights on what truly works and what can be improved. Watch or read the transcript on Kerrin McLaughlin’s presentation on how Data Insights can help your team level up.

Digital Design Process: Drive Successful Outcomes

May 4, 2020–Here are the proven steps we take to get a digital product from kickoff to launch and through to growth and optimization. “What’s your process? What makes you different/better? Why should we work with ExpandTheRoom over others?” These are the questions that new clients often ask us, so we thought others may find value in

How to Kick Off a Web Design Project Using ETR’s Proven Method [With Free Template]

December 16, 2019–Not so long ago, before ExpandTheRoom went distributed, I would start my workday with a commute that took me down the Westside Highway along the Hudson River. At 46th Street I would pass by the awe-inspiring USS Intrepid aircraft carrier which is moored there and hosts the Intrepid Sea, Air & Space Museum. Every time

The Flexibility vs. Usability Design Tradeoff: How It Impacts Your Ideas

September 16, 2019–Your big idea has a starting point. A place where you take it from a thought you had in line at the coffee shop to something with forward movement that you’re going to make happen. Make the path you’re about to take an informed one, when it comes to the flexibility and usability of design.