Skip to content

ETR and Infinum Sponsor the Billion Oyster Party in New York City

September 29, 2023–The Billion Oyster Project’s annual event, which took place during New York Climate Week, was the perfect occasion to celebrate our recent union with Infinum while promoting sustainability as our shared value. ExpandTheRoom has been involved with the Billion Oyster Project since its earliest days, and it’s been thrilling to see their ever-growing impact as

Change Can Spark Great Design: We Just Made the Biggest Change Ever

September 5, 2023–There’s a principle in design thinking called reframing. The idea is that by recontextualizing problems we can arrive at more innovative solutions. In other words, sometimes we’re coming up with solutions to the wrong questions. If we take a step back and consider what’s really going on in a given situation, we can often uncover

20 Years of ETR: A Conversation With Founders James Cole and Todd Doyle 

January 26, 2023–It’s not easy running a successful business. According to the Bureau of Labor Statistics, one in five businesses fail in their first year. About 35 percent of them make it to 10 years, and just over 20 percent make it to a 20th anniversary. It’s not hard to see why. There’s competition. Lots of it.

A Strong Client-Agency Relationship Is Key to Digital Product Success 

December 9, 2022–If you’re looking to redesign or create a new digital product, many factors come into play. You need a clear vision. You need believers on your team. You need a budget. You need to make a decision about whether to do it in-house or to partner with an agency. If working with an agency is

Is Your Company Culture Quarantined? Here’s How To Get It Back

April 17, 2020–The importance of creating a vibrant culture for your remote team

How To Solve Remote Work Challenges: Five Tips From ETR’s Fully Distributed Team

March 13, 2020–As the coronavirus spreads, so does the new normal. For those who were around in the days immediately following 9/11, it’s strangely reminiscent. A new terminology took root (“If you see something, say something”), the news cycle became perpetual, and we adopted new practices, like actually being screened at airports – not just sprinting through

Going Distributed: How, Why, and Tips for Success

October 30, 2018–Update: Over the last few years, ETR has learned a lot more about how to be successful as a distributed team. We’ve compiled these insights in a related article aimed at helping other organizations better cope with the remote work challenges posed by COVID-19. Each year in Q1, ExpandTheRoom (ETR) has a senior offsite meeting.

Why We Have a Code of Conduct

May 22, 2018–ExpandTheRoom (ETR) recently published its first official code of conduct, which verbalizes our expectations for behavior in the workplace and establishes guidelines for enforcing those standards. Like the documents from which we (liberally) borrowed to construct it, we’ve made our code open source in the hope that it will spark conversations similar to the ones we’ve