Insights
Insights and tips from our experts
How to Check Web Accessibility with a Screen Reader and Keyboard
Video Transcription Hi, my name is Kerrin. I’m a UX designer with a web development background and at my job at ExpandTheRoom. I often help audit our client’s websites for compliance with WCAG, which is the web content accessibility guidelines. These guidelines lay out techniques for making accessible websites. I wanted to create this video
Kerrin McLaughlin,
Associate Experience Designer and Researcher
Content Strategy 101
Download Full Presentation Here I’d like to start with a metaphor. I like to think of content like an iceberg. The tip of the iceberg is really that’s the final product. That’s the content that people consume. When we think about content, this is often what people are thinking about. However, there’s a whole lot
Shannon Ruetsch,
Head of Experience Design
Is Your Digital Strategy Primed For the Post-Pandemic World?
As a digital strategy, design, and development agency we have been thinking about what a post-pandemic world looks like for us and, more importantly, for our clients.
ExpandTheRoom
Data Insights Services — Measuring UX Impact and ROI
Data Insights help you go beyond assumptions about what the best solutions for your product are and instead create research-backed, measurable insights on what truly works and what can be improved. Watch or read the transcript on Kerrin McLaughlin’s presentation on how Data Insights can help your team level up.
Kerrin McLaughlin,
Associate Experience Designer and Researcher
Sound Off | Industry Insights from Your Peers: Insurance
Q4 2020 Insurance Sound Off is ExpandTheRoom’s survey series designed to spark timely, data-driven conversations within the digital marketing and IT community. In the second edition, ETR reached out to influencers in the U.S. insurance industry to learn how they are responding to the challenges and opportunities created by COVID-19. Key Takeaways Heading into 2021,
ExpandTheRoom
Why Your Digital Agency Is More Important Than Ever
An outside firm can navigate change, invigorate your team, reduce costs, and unlock winning ideas The trend toward in-housing the digital marketing function has been with us for a while now, with a sharpening focus in the past few years. Web development services like Webflow, Squarespace, and Wix promise to bridge the design-to-code divide, allowing
Joe Rosenthal,
Head of Midwest Business Development
Sound Off | Industry Insights from Your Peers: Manufacturing
Sound Off is ExpandTheRoom’s survey series designed to spark timely, data-driven conversations within the digital marketing and IT community. In the first edition, ETR reached out to influencers in U.S. manufacturing sector to learn how they are responding to the challenges and opportunities created by COVID-19.
ExpandTheRoom
User Research Costs: Considerations for Planning & Budgeting
It’s a myth that user research must be a major, tremendously costly effort in order to be effective. In this article, we’ll help you understand how much you should budget for user research on your next project.
Kerrin McLaughlin,
Associate Experience Designer and Researcher