Insights

If your company has a website, there will come a time when you’ll want to redesign or replatform. It’s not a matter of if this will happen, but when. Because in digital nothing stays the same for long. When that happens, you’ll be faced with a content migration: the transfer of your assets (copy, images,

We are testing the many tools powered by A.I. that have arrived recently in order to see how they could help improve our processes.

Every company has core services and offerings that are just a bit outside of their wheelhouse. Smart companies have a strong network of experts that they can bring in when the need demands it. The Catalyst Partners, with whom we work on larger-scale data projects, is one of these exceptional partners. In this piece, Catalyst’s

In ETR’s Purpose-Driven Design we have a principle we often use to refer to our consistent track-record of launching great products on-time and on budget. That principle is Innovation = Aspiration/Feasibility. What this principle means is that brand innovation based solely on creating trend-setting, cutting-edge, or industry-disrupting design is risky if the budget, resources, or

It’s not easy running a successful business. According to the Bureau of Labor Statistics, one in five businesses fail in their first year. About 35 percent of them make it to 10 years, and just over 20 percent make it to a 20th anniversary. It’s not hard to see why. There’s competition. Lots of it.

Tailwind bills itself as “a utility-first framework packed with classes … that can be composed to build any design, directly in your markup.” Great, but what does that mean? It means Tailwind is not another UI kit like Bootstrap or Material UI, and that means your Tailwind site won’t look like every other Tailwind site…

“Let’s make sure we have enough white space so that the user can read this clearly!” Sound familiar? On any given project, you might have heard designers use terms and phrases to describe a particular layout or element of a product. “White space” is one such term, and it has a huge impact on how

If you’re looking to redesign or create a new digital product, many factors come into play. You need a clear vision. You need believers on your team. You need a budget. You need to make a decision about whether to do it in-house or to partner with an agency. If working with an agency is

Search engine optimization best practices are really important to keep top of mind so that you can make sure that the great content that you’re writing is actually getting picked up on search engines. Read on for some tips on how to write articles that maximize search visibility.

Innovation in design is driven by people’s preferences and what’s possible through the latest technology. User experience and user interface design are related practices that balance creating effective websites while piquing users’ interest by using the latest trends. The internet is a vast place and new trends are evolving all the time. With our 20

So here you are, just through the discovery phase of your website. Assuming you’ve defined clear goals of the project, done the proper research, and have a solid game plan to get there, it’s time to start creating. Whether you’ve hired a freelance designer or an agency, eventually there will be that moment when you’re

A website costs exactly the same as a house or a car or a horse. The reality is that website design and development costs can range significantly depending on your requirements and expectations.  Off-the-shelf website costs Let’s start at square one (pun intended). On a high level, if you use off-the-shelf software like Squarespace and