Insights
Insights and tips from our experts
Sound Off | Industry Insights from Your Peers: Manufacturing
Sound Off is ExpandTheRoom’s survey series designed to spark timely, data-driven conversations within the digital marketing and IT community. In the first edition, ETR reached out to influencers in U.S. manufacturing sector to learn how they are responding to the challenges and opportunities created by COVID-19.
ExpandTheRoom
User Research Costs: Considerations for Planning & Budgeting
It’s a myth that user research must be a major, tremendously costly effort in order to be effective. In this article, we’ll help you understand how much you should budget for user research on your next project.
Kerrin McLaughlin,
Associate Experience Designer and Researcher
Mapping Marketing to Value: How to Assess and Reorient Your Focus
The late great business management scholar Peter Drucker once said “any business enterprise has two – and only these two — basic functions: marketing and innovation.” Not surprisingly, most business leaders I work with today recognize that marketing plays a critical role in the success of their organization. But they often disagree on marketing’s definition.
Jason Bleck,
Senior Producer & Marketing Lead
How to Measure the Success of Your Next Design Project
When starting a digital design project, there’s one question that should be at the forefront of your mind – how will we measure success? Yet many organizations start a major design or UX project – a website redesign, a brand refresh, a new venture – without seriously considering this question. Whether they think the outcome
Kerrin McLaughlin,
Associate Experience Designer and Researcher
Digital Design Process: Drive Successful Outcomes
Here are the proven steps we take to get a digital product from kickoff to launch and through to growth and optimization. “What’s your process? What makes you different/better? Why should we work with ExpandTheRoom over others?” These are the questions that new clients often ask us, so we thought others may find value in
ExpandTheRoom
Is Your Company Culture Quarantined? Here’s How To Get It Back
The importance of creating a vibrant culture for your remote team
Joe Rosenthal,
Head of Midwest Business Development
How To Solve Remote Work Challenges: Five Tips From ETR’s Fully Distributed Team
As the coronavirus spreads, so does the new normal. For those who were around in the days immediately following 9/11, it’s strangely reminiscent. A new terminology took root (“If you see something, say something”), the news cycle became perpetual, and we adopted new practices, like actually being screened at airports – not just sprinting through
Joe Rosenthal,
Head of Midwest Business Development
How to Write Effective Product Research Questions
To create the best product possible it is essential to talk to the people whose thoughts and opinions are most important to the end result — both stakeholders, who are crucial to understanding the goals and inner workings of a product, and end users, whose needs, goals, and values must be understood in order to make it effective.
Kerrin McLaughlin,
Associate Experience Designer and Researcher
How to Kick Off a Web Design Project Using ETR’s Proven Method [With Free Template]
Not so long ago, before ExpandTheRoom went distributed, I would start my workday with a commute that took me down the Westside Highway along the Hudson River. At 46th Street I would pass by the awe-inspiring USS Intrepid aircraft carrier which is moored there and hosts the Intrepid Sea, Air & Space Museum. Every time
Shannon Ruetsch,
Head of Experience Design