Insights

Humans make incredibly fast decisions. Research has shown that it takes roughly 50 milliseconds (about 0.05 seconds) for people to form their opinion of your website. And, of course, technology is making it increasingly easier for humans to act on these opinions. Just click, tap, swipe, or blurt out “Alexa, off!” and it can quickly

Twenty years ago, when ETR was getting started, putting together a beautiful website that functioned seamlessly was far from a given. You could do fewer things with code or design programs. Creating animations was complex work, and they were a bandwidth hog. Good hosting wasn’t always easy to find. Consumers had weak internet connections that

At more established or traditional companies, websites are typically the marketing department’s responsibility. But that doesn’t mean the marketing team alone has all the knowledge needed to create and maintain effective websites. While marketing leaders will likely continue to have primary ownership over company websites, it is a mistake to think that the marketing team

If your company has a website, there will come a time when you’ll want to redesign or replatform. It’s not a matter of if this will happen, but when. Because in digital nothing stays the same for long. When that happens, you’ll be faced with a content migration: the transfer of your assets (copy, images,

We are testing the many tools powered by A.I. that have arrived recently in order to see how they could help improve our processes.

Every company has core services and offerings that are just a bit outside of their wheelhouse. Smart companies have a strong network of experts that they can bring in when the need demands it. The Catalyst Partners, with whom we work on larger-scale data projects, is one of these exceptional partners. In this piece, Catalyst’s

In ETR’s Purpose-Driven Design we have a principle we often use to refer to our consistent track-record of launching great products on-time and on budget. That principle is Innovation = Aspiration/Feasibility. What this principle means is that brand innovation based solely on creating trend-setting, cutting-edge, or industry-disrupting design is risky if the budget, resources, or

It’s not easy running a successful business. According to the Bureau of Labor Statistics, one in five businesses fail in their first year. About 35 percent of them make it to 10 years, and just over 20 percent make it to a 20th anniversary. It’s not hard to see why. There’s competition. Lots of it.

Tailwind bills itself as “a utility-first framework packed with classes … that can be composed to build any design, directly in your markup.” Great, but what does that mean? It means Tailwind is not another UI kit like Bootstrap or Material UI, and that means your Tailwind site won’t look like every other Tailwind site…

“Let’s make sure we have enough white space so that the user can read this clearly!” Sound familiar? On any given project, you might have heard designers use terms and phrases to describe a particular layout or element of a product. “White space” is one such term, and it has a huge impact on how

If you’re looking to redesign or create a new digital product, many factors come into play. You need a clear vision. You need believers on your team. You need a budget. You need to make a decision about whether to do it in-house or to partner with an agency. If working with an agency is

Search engine optimization best practices are really important to keep top of mind so that you can make sure that the great content that you’re writing is actually getting picked up on search engines. Read on for some tips on how to write articles that maximize search visibility.