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Innovation in design is driven by people’s preferences and what’s possible through the latest technology. User experience and user interface design are related practices that balance creating effective websites while piquing users’ interest by using the latest trends. The internet is a vast place and new trends are evolving all the time. With our 20

Reid Hitt , Associate Design Director

How to Be Confident In Approving Your Website’s Visual Design

So here you are, just through the discovery phase of your website. Assuming you’ve defined clear goals of the project, done the proper research, and have a solid game plan to get there, it’s time to start creating. Whether you’ve hired a freelance designer or an agency, eventually there will be that moment when you’re

Todd Doyle , Co-founder and Creative Director

How Much Does a Website Cost?

A website costs exactly the same as a house or a car or a horse. The reality is that website design and development costs can range significantly depending on your requirements and expectations.  Off-the-shelf website costs Let’s start at square one (pun intended). On a high level, if you use off-the-shelf software like Squarespace and

James Cole , Co-founder and CEO

Transforming Your Business With a Superior Digital Customer Experience

You don’t have to be Blackberry to understand what Apple got right with the iPhone. Every company must evolve to stay relevant. It’s the theory of evolution for business, but in this case it may be that the most useful (not just strong, smart, and adaptable) survive. It goes without saying that in many cases


Taking Summer Vacation? Your Customer Experience Might Thank You For It

Sunscreen? Check. Beach read? Check. New perspective on your digital properties due to the neuroscientifically supported notion of perspective taking? Check! Wharton marketing professor and neuroscientist Michael Platt believes that many complex problems can be solved by utilizing frameworks that allow us to more effectively take the perspective of others. He writes: “… stimulating activities


Best UX Pattern for a Website Navigation With Dropdown Menus

Here at ExpandTheRoom we are constantly designing and reimagining information architectures and website navigation schemes for our clients. There are many different patterns and unique challenges to address with these projects. Those challenges often become a lot more complex than you realize at the surface level. One question that comes up often is “What is

Kerrin Whipple

Is Your Website Losing Money in an Effort to Save Money?

Before you answer that, ask if you can see yourself in any of the following scenarios: We just launched our site! I’ve moved on to our next project. Our site has been up for a while. No one is complaining and we get solid traffic. All good! Our site is a disaster. Bounce rate is


Here’s Why Now is the Right Time to Implement GA4

It’s the Perfect Time to Migrate Your Analytics to GA4. Here’s What’s Got Us Excited – and Other Things to Consider Big changes are coming to Google Analytics on July 1, 2023. It is a great time to get their next-gen product, GA4, up and running. Doing this sooner rather than later will ensure your


How to Plan Content for Your Website Redesign

Imagine you are renovating a house. It will be a smart house that has the capability to do everything you have ever dreamed of: artificial intelligence-based climate controls; a fridge that orders your food when supplies run low; automatically polarizing windows that respond to the sun; all the good stuff! The problem is, most of


12 Website Best Practices You May Have Overlooked

Clients ask us all the time to re-center their digital thinking. You are not alone. Because the Board Meeting is Friday, because budgets are due, and because that’s the way things go in business, we often find ourselves being reactive rather than proactive. We’ll let you in on a little secret, with 20 years of


How to Create a UX Research Plan

You are launching a new website, your first big project as the VP of Marketing. The site launches and flops. Traffic starts declining. Customers are leaving faster than you can bring in new ones. What happened? How can you fix it? Could it have been prevented?


How to Check Web Accessibility with a Screen Reader and Keyboard

Note, the following is a transcript of the video above adapted for reading. You can access a direct transcript using the captions feature in the video player.  At ExpandTheRoom,  we often help audit our client’s websites for compliance with WCAG, which is the web content accessibility guidelines. These guidelines lay out techniques for making accessible

Kerrin Whipple

Study Finds Value of WordPress Economy On Par With Tesla

Most people who are versed in the internet know that WordPress is one of the building blocks of the web. What many people don’t know is just what a fundamental and influential building block it is. Recently, ExpandTheRoom’s partner WP Engine set out to answer that question for the first time by commissioning a study