Insights

The late great business management scholar Peter Drucker once said “any business enterprise has two – and only these two — basic functions: marketing and innovation.” Not surprisingly, most business leaders I work with today recognize that marketing plays a critical role in the success of their organization. But they often disagree on marketing’s definition.

When starting a digital design project, there’s one question that should be at the forefront of your mind – how will we measure success? Yet many organizations start a major design or UX project – a website redesign, a brand refresh, a new venture – without seriously considering this question. Whether they think the outcome

Here are the proven steps we take to get a digital product from kickoff to launch and through to growth and optimization. “What’s your process? What makes you different/better? Why should we work with ExpandTheRoom over others?” These are the questions that new clients often ask us, so we thought others may find value in

The importance of creating a vibrant culture for your remote team

As the coronavirus spreads, so does the new normal. For those who were around in the days immediately following 9/11, it’s strangely reminiscent. A new terminology took root (“If you see something, say something”), the news cycle became perpetual, and we adopted new practices, like actually being screened at airports – not just sprinting through

To create the best product possible it is essential to talk to the people whose thoughts and opinions are most important to the end result — both stakeholders, who are crucial to understanding the goals and inner workings of a product, and end users, whose needs, goals, and values must be understood in order to make it effective.

Not so long ago, before ExpandTheRoom went distributed, I would start my workday with a commute that took me down the Westside Highway along the Hudson River. At 46th Street I would pass by the awe-inspiring USS Intrepid aircraft carrier which is moored there and hosts the Intrepid Sea, Air & Space Museum. Every time

A few years ago, the forthcoming GDPR shook up the web design industry — online companies and agencies alike scrambled to understand the legal jargon behind the law so they could protect themselves and their clients.  We created a GDPR service offering as a response. Now, we are seeing a similar event happen with the

Your big idea has a starting point. A place where you take it from a thought you had in line at the coffee shop to something with forward movement that you’re going to make happen. Make the path you’re about to take an informed one, when it comes to the flexibility and usability of design.