Sunscreen? Check. Beach read? Check. New perspective on your digital properties due to the neuroscientifically supported notion of perspective taking? Check! Wharton marketing professor and neuroscientist Michael Platt believes that many complex problems can be solved by utilizing frameworks that allow us to more effectively take the perspective of others. He writes: “… stimulating activities

Here at ExpandTheRoom we are constantly designing and reimagining information architectures and website navigation schemes for our clients. There are many different patterns and unique challenges to address with these projects. Those challenges often become a lot more complex than you realize at the surface level. One question that comes up often is “What is

Before you answer that, ask if you can see yourself in any of the following scenarios: We just launched our site! I’ve moved on to our next project. Our site has been up for a while. No one is complaining and we get solid traffic. All good! Our site is a disaster. Bounce rate is

It’s the Perfect Time to Migrate Your Analytics to GA4. Here’s What’s Got Us Excited – and Other Things to Consider Big changes are coming to Google Analytics on July 1, 2023. It is a great time to get their next-gen product, GA4, up and running. Doing this sooner rather than later will ensure your

Imagine you are renovating a house. It will be a smart house that has the capability to do everything you have ever dreamed of: artificial intelligence-based climate controls; a fridge that orders your food when supplies run low; automatically polarizing windows that respond to the sun; all the good stuff! The problem is, most of

Clients ask us all the time to re-center their digital thinking. You are not alone. Because the Board Meeting is Friday, because budgets are due, and because that’s the way things go in business, we often find ourselves being reactive rather than proactive. We’ll let you in on a little secret, with 20 years of

Note, the following is a transcript of the video above adapted for reading. You can access a direct transcript using the captions feature in the video player.  At ExpandTheRoom,  we often help audit our client’s websites for compliance with WCAG, which is the web content accessibility guidelines. These guidelines lay out techniques for making accessible

Most people who are versed in the internet know that WordPress is one of the building blocks of the web. What many people don’t know is just what a fundamental and influential building block it is. Recently, ExpandTheRoom’s partner WP Engine set out to answer that question for the first time by commissioning a study

Download Full Presentation Here I’d like to start with a metaphor. I like to think of content like an iceberg. The tip of the iceberg is really that’s the final product. That’s the content that people consume. When we think about content, this is often what people are thinking about. However, there’s a whole lot

As a digital strategy, design, and development agency we have been thinking about what a post-pandemic world looks like for us and, more importantly, for our clients.

Data Insights help you go beyond assumptions about what the best solutions for your product are and instead create research-backed, measurable insights on what truly works and what can be improved. Watch or read the transcript on Kerrin McLaughlin’s presentation on how Data Insights can help your team level up.

Insurance Sound Off is ExpandTheRoom’s survey series designed to spark timely, data-driven conversations within the digital marketing and IT community. In the second edition, ETR reached out to influencers in the U.S. insurance industry to learn how they are responding to the challenges and opportunities created by COVID-19. Key Takeaways Heading into 2021, our survey