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Services

We work best with digital marketing & IT product teams in strategy, implementation, and growth engagements.

Types of Engagement

How we add value:

Strategy

The foundation of every project is built upon taking a deep dive into user data and applying those insights to create measurable requirements, goals, and strategies that inform the execution and growth work ahead.

Strategy + Implementation

With a solid foundation built on user-insights and data we apply that knowledge to create and develop custom websites and applications that are designed to measure KPI's and ROI.

Strategy + Implementation + Growth

The work isn't over after a product is shipped. In our growth phase we help our clients optimize their new products through strategic marketing strategies that track to their new data and KPIs.

Strategy

Strategy services make up the first two phases of our process map: Discovery and Strategy. Here we do the work to fully understand your business and goals, taking a deep dive into both qualitative and quantitative data. We then begin to define what that data is telling us through a series of recommendations and requirements that clearly define what we will make and how we will make it.

  • Comprehensive Product Audit
  • User Research
  • Competitive Analysis
  • Workshops
  • Creative Direction
  • Content Strategy
  • Information Architecture
  • Product Requirements
  • Planning + Metrics

Implementation

Implementation services make up the third phase of our process map, often accomplished in sprints. In the execution phase we start building the frame and picking out paint colors. This is often the most anticipated part of any project because we really start to see what all that strategy work has lead up to.

  • User Experience (UX)
  • Visual Design (UI)
  • Prototyping
  • Usability Testing
  • Open-Source Development
  • Custom Application Development
  • Content Migration
  • Video Production
  • Training + Support

Growth

Growth services make up the forth phase of our process map. We consider growth opportunities throughout an entire project, but many implementations happen after product launch.

  • Analytics + Goal Tracking
  • Digital Marketing Strategy
  • Paid Search Management
  • Paid Social Management 
  • SEO Optimization + Training
  • Product Testing + Optimization
  • A/B + Focus Testing
  • Product Evolution
  • Trend Tracking

ETR remained flexible throughout our engagement and really pushed us (in a good way) to make the best product possible.

Justin Johnson,

Senior Vice President & Account Management + Partnership Strategy, MSG

Get In Touch

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Please email info@expandtheroom.com for sales outreach and iwannawork@expandtheroom.com for job inquiries.

Reach us by phone: 212-957-2770