We work best with digital marketing & IT product teams in strategy, implementation, and growth engagements.
Types of Engagement
How we add value:
The foundation of every project is built upon taking a deep dive into user data and applying those insights to create measurable requirements, goals, and strategies that inform the execution and growth work ahead.
Strategy + Implementation
With a solid foundation built on user-insights and data we apply that knowledge to create and develop custom websites and applications that are designed to measure KPIs and ROI.
Strategy + Implementation + Growth
The work isn't over after a product is shipped. In our growth phase we help our clients optimize their new products through strategic marketing strategies that track to their new data and KPIs.
Strategy services make up the first two phases of our process map: Discovery and Strategy. Here we do the work to fully understand your business and goals, taking a deep dive into both qualitative and quantitative data. We then begin to define what that data is telling us through a series of recommendations and requirements that clearly define what we will make and how we will make it.
- Comprehensive Product Audit
- User Research
- Competitive Analysis
- Creative Direction
- Content Strategy
- Information Architecture
- Product Requirements
- Planning + Metrics
To create the best product possible it is essential to talk to the people whose thoughts and opinions are most important to the end result — both stakeholders, who are crucial to understanding the goals and inner workings of a product, and end users, whose needs, goals, and values must be understood in order to make it effective.
Implementation services make up the third phase of our process map, often accomplished in sprints. In the execution phase we start building the frame and picking out paint colors. This is often the most anticipated part of any project because we really start to see what all that strategy work has lead up to.
- User Experience (UX)
- Visual Design (UI)
- Usability Testing
- Open-Source Development
- Custom Application Development
- Content Migration
- Video Production
- Training + Support
When starting a digital design project, there’s one question that should be at the forefront of your mind – how will we measure success? Yet many organizations start a major design or UX project – a website redesign, a brand refresh, a new venture – without seriously considering this question. Whether they think the outcome
Growth services make up the forth phase of our process map. We consider growth opportunities throughout an entire project, but many implementations happen after product launch.
- Analytics + Goal Tracking
- Digital Marketing Strategy
- Paid Search Management
- Paid Social Management
- SEO Optimization + Training
- Product Testing + Optimization
- A/B + Focus Testing
- Product Evolution
- Trend Tracking
The late great business management scholar Peter Drucker once said “any business enterprise has two – and only these two — basic functions: marketing and innovation.” Not surprisingly, most business leaders I work with today recognize that marketing plays a critical role in the success of their organization. But they often disagree on marketing’s definition.
ETR remained flexible throughout our engagement and really pushed us (in a good way) to make the best product possible.