We help digital marketing & IT product teams unlock the power of user data through Purpose-Driven Design.

This article covers the definitions of user research and usability testing, the difference between them, and why both are important to successful website design projects.

The late great business management scholar Peter Drucker once said “any business enterprise has two – and only these two — basic functions: marketing and innovation.” Not surprisingly, most business leaders I work with today recognize that marketing plays a critical role in the success of their organization. But they often disagree on marketing’s definition.