Insights
‘Tis the Season to Commit to Exceptional Experiences: UX Resolutions for 2024
With December upon us, our thoughts turn to resolutions—the ways we can be better in the year to come. For us as an agency, that means constantly raising the bar for ourselves, our clients, our communities, our industry, our families, and our friends. For our UX team, whose job it is to advocate for users,
Explaining Our Eight Principles of Purpose-Driven Design
In many ways, process is the currency on which designers trade. The ability to tell the story of how you arrived at a particular design solution is every bit as important as anyone’s design deliverable itself. The ability to articulate how we’re going to turn a potential client’s great idea into a functional, valuable product
How to Choose the Right Typeface for Your Website
If you design and build websites, you probably feel confident using typefaces. However, when it comes to choosing typefaces, you may have trouble knowing where to look and what to look for. As Associate Design Director at ExpandTheRoom, I design digital products for a variety of brands, from small non-profits to large publishing companies. Part
Learnings From Delivering a Massive Design Project Solely on UXPin
In July of 2015, ExpandTheRoom kicked off a massive design project for a large, multinational travel IT company that provides a variety of products and services to airlines around the world. We collaborated with them to redesign their consumer-facing flight reservation system (what you would find at an airline’s homepage) and a similar booking system