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At ETR we constantly push to expand our thinking, our diversity of team and experience, and our solutions. We never stop learning, listening, or experimenting.

How We Got Here

It started on the ice. Co-founders James Cole and Todd Doyle met playing ice hockey in 1997. They became fast friends and learned they shared an optimistic view of the burgeoning digital space. They also discovered they shared a belief that user data should be instrumental in the product design process.

Both Cole and Doyle spent years in corporate roles (Universal Music Group, Rolling Stone, BMG Distribution, etc.) which proved to be a great education for running ETR years later. Their experience at big companies allows them to better understand their customers today — it also revealed inefficiencies they never want ETR to fall victim too.
Over the years, ETR has grown from two people working out of a small New York City apartment to a diverse team of experts around the country. Todd and James still actively run the business today and continue to set the bar high for their team.

ETR’s overall goal is to add real value to our client’s businesses. That means we spend much of our time focused on the user and utilize data to help define and execute tested strategies, rather than chasing down the latest trends.

Industry Experience

Over the years we’ve amassed a broad set of experience and most often work within these industries.




Health & Senior Care

Financial Services



Media & Entertainment

ETR has a fully-distributed team. We work from anywhere and our team is starting to cover the U.S.

Working remotely has an incredible number of advantages and allows us to serve our clients and find the best talent no matter where they call home. That’s why we went remote back in 2018. Since then, we’ve learned a lot about how to make remote work as successful as possible.

Read more in How To Solve Remote Work Challenges: Five Tips From ETR’s Fully Distributed Team.


ETR's network of trusted, hand-picked partners comes into play when a project requires expertise we don’t offer in-house. We leverage our connections to help you find the best partner solutions for your business.

Socotra is a cloud-based insurance platform that unifies underwriting, policy management, claims, reinsurance, reporting, and more. Socotra has successfully partnered with ETR on several exceptional insurance product integrations.

ETR is a longtime WPEngine partner and we are dedicated to working with WPEngine to deliver enterprise-grade WordPress solutions for our clients.

ETR is one of a select few agencies accepted into Stripe Payments Expert Partner Program. Together, our goal is to boost online commerce, help more businesses get started, and increase economic output around the world.

We are proud to collaborate with aspirent, seasoned management consulting professionals with a combined century of experience helping global Fortune 100 companies solve strategic business problems.

We often team up with Video Store, a full video service production company based in Brooklyn, NY but shooting everywhere and anywhere.


ETR's highly experienced team boasts a range of industry-standard certifications. Not only are these qualifications evidence of our commitment to mastering critical practices, platforms and technologies in the field – they also highlight the commitment of the individuals who earn them.

AdWords Fundamentals, Advanced Google Analytics, Google Analytics 360, Google E-commerce Analytics, and Google Tag Manager Fundamentals

Content Marketing, Growth-Driven Design For Agencies, Growth-Driven Web Design, HubSpot Agency Partner, HubSpot Marketing Software, Inbound Marketing, and Social Media

PPC Fundamentals and SEO Fundamentals

Scrum Alliance Certified ScrumMaster

User Experience certification through the Nielsen Norman Group


ExpandTheRoom works with our partners to create meaningful digital experiences on the web and beyond. We are a group of like-minded individuals who are passionate about building products with purpose that solve real user problems, on time, and in budget. We are always interested in meeting smart, talented people that we can collaborate with. Are you the right person to join our team?