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Winning With UX Research: ETR’s Guide For Digital Product Success

You are launching a new website, your first big project as the VP of Marketing. The site launches and flops. Traffic starts declining. Customers are leaving faster than you can bring in new ones. What happened? How can you fix it? Could it have been prevented?

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Why We Have a Code of Conduct

ExpandTheRoom (ETR) recently published its first official code of conduct, which verbalizes our expectations for behavior in the workplace and establishes guidelines for enforcing those standards. Like the documents from which we (liberally) borrowed to construct it, we’ve made our code open source in the hope that it will spark conversations similar to the ones we’ve

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Explaining Our Eight Principles of Purpose-Driven Design

In many ways, process is the currency on which designers trade. The ability to tell the story of how you arrived at a particular design solution is every bit as important as anyone’s design deliverable itself. The ability to articulate how we’re going to turn a potential client’s great idea into a functional, valuable product

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How to Choose the Right Typeface for Your Website

If you design and build websites, you probably feel confident using typefaces. However, when it comes to choosing typefaces, you may have trouble knowing where to look and what to look for. As Associate Design Director at ExpandTheRoom, I design digital products for a variety of brands, from small non-profits to large publishing companies. Part

Reid Hitt

Learnings From Delivering a Massive Design Project Solely on UXPin

In July of 2015, ExpandTheRoom kicked off a massive design project for a large, multinational travel IT company that provides a variety of products and services to airlines around the world. We collaborated with them to redesign their consumer-facing flight reservation system (what you would find at an airline’s homepage) and a similar booking system

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