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Why Stakeholder Interviews Are a Critical Part of UX Research

At more established or traditional companies, websites are typically the marketing department’s responsibility. But that doesn’t mean the marketing team alone has all the knowledge needed to create and maintain effective websites. While marketing leaders will likely continue to have primary ownership over company websites, it is a mistake to think that the marketing team

Shannon Ruetsch

Data Insights Services — Measuring UX Impact and ROI

Data Insights help you go beyond assumptions about what the best solutions for your product are and instead create research-backed, measurable insights on what truly works and what can be improved. Watch or read the transcript on Kerrin McLaughlin’s presentation on how Data Insights can help your team level up.

Illustration of Kerrin
Kerrin Whipple, Senior UX Designer and Researcher

Sound Off | Industry Insights from Your Peers: Insurance

Insurance Sound Off is ExpandTheRoom’s survey series designed to spark timely, data-driven conversations within the digital marketing and IT community. In the second edition, ETR reached out to influencers in the U.S. insurance industry to learn how they are responding to the challenges and opportunities created by COVID-19. Key Takeaways Heading into 2021, our survey

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Why Your Digital Agency Is More Important Than Ever

An outside firm can navigate change, invigorate your team, reduce costs, and unlock winning ideas The trend toward in-housing the digital marketing function has been with us for a while now, with a sharpening focus in the past few years. Web development services like Webflow, Squarespace, and Wix promise to bridge the design-to-code divide, allowing

Joe Rosenthal

Sound Off | Industry Insights from Your Peers: Manufacturing

Sound Off is ExpandTheRoom’s survey series designed to spark timely, data-driven conversations within the digital marketing and IT community. In the first edition, ETR reached out to influencers in U.S. manufacturing sector to learn how they are responding to the challenges and opportunities created by COVID-19.

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Mapping Marketing to Value: How to Assess and Reorient Your Focus

The late great business management scholar Peter Drucker once said “any business enterprise has two – and only these two — basic functions: marketing and innovation.” Not surprisingly, most business leaders I work with today recognize that marketing plays a critical role in the success of their organization. But they often disagree on marketing’s definition.

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Digital Design Process: Drive Successful Outcomes

Here are the proven steps we take to get a digital product from kickoff to launch and through to growth and optimization. “What’s your process? What makes you different/better? Why should we work with ExpandTheRoom over others?” These are the questions that new clients often ask us, so we thought others may find value in

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Is Your Company Culture Quarantined? Here’s How To Get It Back

The importance of creating a vibrant culture for your remote team

Joe Rosenthal

How To Solve Remote Work Challenges: Five Tips From ETR’s Fully Distributed Team

As the coronavirus spreads, so does the new normal. For those who were around in the days immediately following 9/11, it’s strangely reminiscent. A new terminology took root (“If you see something, say something”), the news cycle became perpetual, and we adopted new practices, like actually being screened at airports – not just sprinting through

Joe Rosenthal

How to Kick Off a Web Design Project Using ETR’s Proven Method [With Free Template]

Not so long ago, before ExpandTheRoom went distributed, I would start my workday with a commute that took me down the Westside Highway along the Hudson River. At 46th Street I would pass by the awe-inspiring USS Intrepid aircraft carrier which is moored there and hosts the Intrepid Sea, Air & Space Museum. Every time

Shannon Ruetsch

California Consumer Privacy Act: Get Up to Speed [Free Guide]

A few years ago, the forthcoming GDPR shook up the web design industry — online companies and agencies alike scrambled to understand the legal jargon behind the law so they could protect themselves and their clients. As a response, we created a GDPR service offering to educate our clients on the law and ensure their

Illustration of Kerrin
Kerrin Whipple, Senior UX Designer and Researcher

Why a Smaller Design Agency is Better for Your Business

Large design agencies might lure you in with a big name, but it’s the lean and nimble agencies who consistently provide real value to their partners.

Dan Colonna

The Flexibility vs. Usability Design Tradeoff: How It Impacts Your Ideas

Your big idea has a starting point. A place where you take it from a thought you had in line at the coffee shop to something with forward movement that you’re going to make happen. Make the path you’re about to take an informed one, when it comes to the flexibility and usability of design.

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