Q3 2020
Manufacturing
Sound Off is ExpandTheRoom’s survey series designed to spark timely, data-driven conversations within the digital marketing and IT community. In the second edition, ETR reached out to influencers in the U.S. insurance industry to learn how they are responding to the challenges and opportunities created by COVID-19.
Key Takeaways
With economic uncertainty and limited in-person gatherings, the survey data shows e-commerce and owned web properties as key opportunity areas. Gaining new customers is the top challenge, so a big question for marketers right now is are they ready to meet those customers with a great digital experience. Do marketers know what their data is telling them about their online shopping experience? Where is drop-off, how easy is check out, how are products and customizations best displayed, and what are the dead-end recovery tactics? It’s a great time to get it right, with significant rewards going to the ones who do.
Profile of Company Respondents
Industry Sector
Years in Business
Public/Private
Revenue
How Big Is Your Internal Marketing Team?
What Types of External Agencies Are You Utilizing Today?
What Do You See As Your Greatest
Opportunity in the Next 12 Months?
What Do You See As Your Biggest
Challenge in the Next 12 Months?
In The Next 12 Months, What Marketing Channels Are Most Important To Your Business?
Do You Use Marketing Automation?
During a Typical Year, What Is Your Marketing Budget?
How Is the Pandemic Affecting Your
Marketing Spend in the Next 12 Months?
How Does E-Commerce Fit into Your Business?
Do You Create Custom Digital Sales Tools?
Do You Have a Good Understanding of Your Data and Are You Able to Make It Actionable?
Do You Anticipate Needing To Evolve Your Branding and Logo in the Next 3 Years?
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Methodology
Survey was distributed to respondents in executive, marketing, sales, IT, and product roles at manufacturing companies operating in a range of sectors as defined by the U.S. Census. Survey was available to a targeted audience between July 22 and September 1, 2020. Collected results rounded to the nearest percent.
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