Sound Off is ExpandTheRoom’s survey series designed to spark timely, data-driven conversations within the digital marketing and IT community. In the second edition, ETR reached out to influencers in the U.S. insurance industry to learn how they are responding to the challenges and opportunities created by COVID-19.
With economic uncertainty and limited in-person gatherings, the survey data shows e-commerce and owned web properties as key opportunity areas. Gaining new customers is the top challenge, so a big question for marketers right now is are they ready to meet those customers with a great digital experience. Do marketers know what their data is telling them about their online shopping experience? Where is drop-off, how easy is check out, how are products and customizations best displayed, and what are the dead-end recovery tactics? It’s a great time to get it right, with significant rewards going to the ones who do.
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Survey was distributed to respondents in executive, marketing, sales, IT, and product roles at manufacturing companies operating in a range of sectors as defined by the U.S. Census. Survey was available to a targeted audience between July 22 and September 1, 2020. Collected results rounded to the nearest percent.
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