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The Importance of Blue-Sky Ideas on Any Budget

In ETR’s Purpose-Driven Design we have a principle we often use to refer to our consistent track-record of launching great products on-time and on budget. That principle is Innovation = Aspiration/Feasibility. What this principle means is that brand innovation based solely on creating trend-setting, cutting-edge, or industry-disrupting design is risky if the budget, resources, or

Allison Bright

Explaining Our Eight Principles of Purpose-Driven Design

In many ways, process is the currency on which designers trade. The ability to tell the story of how you arrived at a particular design solution is every bit as important as anyone’s design deliverable itself. The ability to articulate how we’re going to turn a potential client’s great idea into a functional, valuable product

ExpandTheRoom

How to Choose the Right Typeface for Your Website

If you design and build websites, you probably feel confident using typefaces. However, when it comes to choosing typefaces, you may have trouble knowing where to look and what to look for. As Associate Design Director at ExpandTheRoom, I design digital products for a variety of brands, from small non-profits to large publishing companies. Part

Reid Hitt, Associate Design Director

Learnings From Delivering a Massive Design Project Solely on UXPin

In July of 2015, ExpandTheRoom kicked off a massive design project for a large, multinational travel IT company that provides a variety of products and services to airlines around the world. We collaborated with them to redesign their consumer-facing flight reservation system (what you would find at an airline’s homepage) and a similar booking system

ExpandTheRoom