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‘Tis the Season to Commit to Exceptional Experiences: UX Resolutions for 2024

With December upon us, our thoughts turn to resolutions—the ways we can be better in the year to come. For us as an agency, that means constantly raising the bar for ourselves, our clients, our communities, our industry, our families, and our friends. For our UX team, whose job it is to advocate for users,


Mapping Marketing to Value: How to Assess and Reorient Your Focus

The late great business management scholar Peter Drucker once said “any business enterprise has two – and only these two — basic functions: marketing and innovation.” Not surprisingly, most business leaders I work with today recognize that marketing plays a critical role in the success of their organization. But they often disagree on marketing’s definition.


Digital Design Process: Drive Successful Outcomes

Here are the proven steps we take to get a digital product from kickoff to launch and through to growth and optimization. “What’s your process? What makes you different/better? Why should we work with ExpandTheRoom over others?” These are the questions that new clients often ask us, so we thought others may find value in


Is Your Company Culture Quarantined? Here’s How To Get It Back

The importance of creating a vibrant culture for your remote team

Joe Rosenthal

How To Solve Remote Work Challenges: Five Tips From ETR’s Fully Distributed Team

As the coronavirus spreads, so does the new normal. For those who were around in the days immediately following 9/11, it’s strangely reminiscent. A new terminology took root (“If you see something, say something”), the news cycle became perpetual, and we adopted new practices, like actually being screened at airports – not just sprinting through

Joe Rosenthal

How to Kick Off a Web Design Project Using ETR’s Proven Method [With Free Template]

Not so long ago, before ExpandTheRoom went distributed, I would start my workday with a commute that took me down the Westside Highway along the Hudson River. At 46th Street I would pass by the awe-inspiring USS Intrepid aircraft carrier which is moored there and hosts the Intrepid Sea, Air & Space Museum. Every time

Shannon Ruetsch

California Consumer Privacy Act: Get Up to Speed [Free Guide]

A few years ago, the forthcoming GDPR shook up the web design industry — online companies and agencies alike scrambled to understand the legal jargon behind the law so they could protect themselves and their clients. As a response, we created a GDPR service offering to educate our clients on the law and ensure their

Illustration of Kerrin
Kerrin Whipple, Senior UX Designer and Researcher

Why a Smaller Design Agency is Better for Your Business

Large design agencies might lure you in with a big name, but it’s the lean and nimble agencies who consistently provide real value to their partners.

Dan Colonna

The Flexibility vs. Usability Design Tradeoff: How It Impacts Your Ideas

Your big idea has a starting point. A place where you take it from a thought you had in line at the coffee shop to something with forward movement that you’re going to make happen. Make the path you’re about to take an informed one, when it comes to the flexibility and usability of design.


Mental Models: Why They Are Getting in Your Way

I have been thinking a lot about Mental Models lately — or rather, why it is so hard to change them. My husband and I recently had our first child and she wouldn’t drink cold bottles. Every time we prepared to go out we had to get together our bottle warming system. We would make

Allison Bright

Thoughts on WordPress’s New Gutenberg Editor

Released on December 6th, 2018, WordPress 5.0 was one of the most anticipated and hotly debated releases in WordPress history. It introduced Gutenberg, the new block based post editor and a drastic departure from the Classic Editor that has been included with WordPress since its inception. In this article we will be taking a closer

Ryan Odgen

Going Distributed: How, Why, and Tips for Success

Update: Over the last few years, ETR has learned a lot more about how to be successful as a distributed team. We’ve compiled these insights in a related article aimed at helping other organizations better cope with the remote work challenges posed by COVID-19. Each year in Q1, ExpandTheRoom (ETR) has a senior offsite meeting.

James Cole, Co-founder and CEO

Why We Have a Code of Conduct

ExpandTheRoom (ETR) recently published its first official code of conduct, which verbalizes our expectations for behavior in the workplace and establishes guidelines for enforcing those standards. Like the documents from which we (liberally) borrowed to construct it, we’ve made our code open source in the hope that it will spark conversations similar to the ones we’ve