Growth
Growth services make up the fifth and sixth phases of our process map, Evaluate and Evolve. We consider growth opportunities throughout an entire project, but many implementations happen after product launch.
Analytics + Goal Tracking
We work with you to integrate complex data sets across multiple systems so that you can measure the impact of your marketing efforts—including how various efforts work together to activate your customers.
Paid Social Management
Organic social engagement is dead. But managing and tracking social ad campaigns can be time-consuming and difficult. We’ll help you overcome these obstacles.
A/B + Focus Testing
Aimed at positively impacting KPIs, we’ll help hypothesize, execute, and analyze the results of these experiments.
Digital Marketing Strategy
We help create a plan that maximizes progress towards your business goals by identifying the most effective marketing channels and the cost associated with utilizing them.
SEO Optimization + Training
We help you identify high performing topics and teach you how to optimize your content to target these types of queries and visitors.
Product Evolution
Your product will need to evolve with your product vision, competition, and user feedback. We help you prioritize and roadmap these changes to meet your business goals.
Paid Search Management
We concept, write, target, and optimize paid search campaigns tailored towards all three types of search intents (informational, navigational, and transactional).
Product Testing + Optimization
We help you identify key areas that can be improved and hypothesize experiments designed to do so.
Trend Tracking
To stay ahead of your competitors, you need to stay ahead of what your audience will want. We use a variety of tools to analyze market trends and deliver insights and ideas back to you aimed at capitalizing on them.
Insights
In Era of Artificial Intelligence, Empathic Design Matters More Than Ever
With the rapid expansion of new technologies like AI, we can see in human beings a fascinating desire for technology to do human things. We’ve moved far beyond assembly line robots putting rivets into car panels or picking items off a shelf. Where machines once took over rote and physically demanding tasks, we now have
5 Healthcare Digital Design Best Practices for Seniors and Caregivers
At ExpandTheRoom, we’ve partnered with many organizations in the healthcare space, and we’ve done a lot of research specifically on healthcare for older adults and their caregivers. We’ve worked with VNS Health, a home and community care organization based in New York, for nearly a decade. We’ve also worked with Commonwealth Care Alliance, a mission-driven
