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Implementation services make up the third and fourth phase of our process map, Design and Develop, often accomplished in sprints.

In the implementation phase we start building the frame and picking out paint colors. This is often the most anticipated part of any project because we really start to see what all that strategy work has lead up to.

User Experience (UX)

The goal of UX is to determine out the optimal organization and hierarchy of content on each page and identify the right UI elements so the user can accomplish their goal.

Usability Testing

One of the most critical steps in any design process is usability testing. We need to validate that the product design we’ve created based on research works for users in the real world.

Content Migration

Content migration can be a mountain of work that is often overlooked. It can sometimes be done programmatically or a manual process conducted by the client or with ETR.

Visual Design (UI)

Informed by our creative direction, we first align on our art direction and begin iterating through a design approach. This often comes in the form of static comps or prototypes.

Open-Source Development

We take a technology-agnostic view and challenge ourselves to use the right tools to most efficiently and effectively accomplish the tasks at hand.

Video Production

Video is a powerful and effective communication tool. From live-action to animation, we’ll collaborate with you to create the right video to bring your message to life.


A clickable prototype allows you to get a sense of how it will feel to interact with your product and to start collecting data as you quickly test your solution with users.

Custom Application Development

Some products are so unique they require a bespoke ground-up build. We’ll work with you to define requirements and then purpose-build the product to those exact specs. 

Training + Support

When our work is complete, our goal is to leave you with a great product and the training you need to maintain and evolve it into the future.

Making More of Your Data: From Storytelling to Future-Prepping

Every company has core services and offerings that are just a bit outside of their wheelhouse. Smart companies have a strong network of experts that they can bring in when the need demands it. The Catalyst Partners, with whom we work on larger-scale data projects, is one of these exceptional partners. In this piece, Catalyst’s


The Importance of Blue-Sky Ideas on Any Budget

In ETR’s Purpose-Driven Design we have a principle we often use to refer to our consistent track-record of launching great products on-time and on budget. That principle is Innovation = Aspiration/Feasibility. What this principle means is that brand innovation based solely on creating trend-setting, cutting-edge, or industry-disrupting design is risky if the budget, resources, or

Allison Bright