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VNS Health Website Redesign

Project Goals & Challenges We’ve been fortunate to have a very long-running client-agency relationship, so this redesign project actually built upon work ETR did for VNSNY back in 2016 when we helped them bring three separate websites into one, including extensive navigation research and implementation. This time around, the organization completely rebranded as VNS Health

26%
improvement in navigation task success rate for B2C users

Invest Puerto Rico

ETR helped Invest Puerto Rico relaunch their website as a focal point for the group’s global marketing, communications, and lead-generation activities

+167%
Users from Organic Search

Billion Oyster Project

A new brand identity and website for Billion Oyster Project, whose mission is to reintroduce the oyster population in NY Harbor

45 MM
LIVE OYSTERS RESTORED BY THE BOP

Tröegs Independent Brewing

ETR created a beautiful new site to launch alongside the national rollout of Tröegs’ new branding and packaging

19%
Increase in Brewery Tour Bookings

Travel + Leisure

A new website that significantly increased user-engagement and won a Webby

17%
INCREASE IN AD REVENUE

HeliNY

ETR worked with HeliNY to streamline the booking process for both customers and the people working behind the scenes

20%
LIFT IN PERCEPTION OF BOOKING PROCESS AS “VERY EASY”

Visiting Nurse Service of New York

Consolidating three websites into a single experience conveying VNS Health’s compassion, expertise, and impressive breadth of services

20%
ORGANIC TRAFFIC LIFT

Hill Laboratories

Celebrating their 75th anniversary with the launch of an industry-leading product configurator and new website

75%
FASTER ROI THAN EXPECTED

American Kennel Club

The AKC came to us for an information architecture overhaul, a modern art direction, and the creation of a new marketplace

50%
Increase in Website Traffic