Skip to content

The foundation of every project is built upon taking a deep dive into user data and applying those insights to create measurable requirements, goals, and strategies that inform the execution and growth work ahead.

Comprehensive Product Audit

It’s crucial to inventory the current situation to have a clear picture of everything that exists today including visual elements, content, software, APIs, plugins, and analytics.

User Research

It’s crucial to inventory the current situation to have a clear picture of everything that exists today including visual elements, content, software, APIs, plugins, and analytics.

Competitive Analysis

It’s important to understand what your competitors are doing so you can gain an advantage in the right places. Analysis includes usability, site metrics, and tone.

Workshops

We’ll spend time with your key stakeholders to understand your processes, aspirations and business goals to identify key patterns and help educate you on the process ahead.

Creative Direction

Creative direction is the overall vision we have for a project: what we are designing, who we are designing it for, how we will design it, and how it will look and feel. 

Content Strategy

A content strategy takes the learnings from the content audit and plans for the creation, publication, and governance of useful, usable content.

Information Architecture

We’ll spend time with your key stakeholders to understand your processes, aspirations and business goals to identify key patterns and help educate you on the process ahead.

Product Requirements

Creative direction is the overall vision we have for a project: what we are designing, who we are designing it for, how we will design it, and how it will look and feel. 

Planning + Metrics

A content strategy takes the learnings from the content audit and plans for the creation, publication, and governance of useful, usable content.

Here’s what one of our clients had to say after a presentation of our strategy work:

  • This is really impressive and really well done. Ton of information here. It feels like it’s right on the money. Either consistent with things that we’ve heard or frankly things we’ve never thought about. All and all this feels like it’s setting us up really well for success.
    Cindy Zanca Vice President of Marketing, VNS Health

In the field of design, trends come and go. As technologies evolve and user preferences shift, design trends naturally progress and adapt. Keeping up with the latest trends helps brands stay current and resonate more with consumers as their preferences evolve. Last year, we highlighted dynamic color, personalization, and simplicity. In 2024, we envision designers

Reid Hitt
Reid Hitt, Associate Design Director

‘Tis the Season to Commit to Exceptional Experiences: UX Resolutions for 2024

With December upon us, our thoughts turn to resolutions—the ways we can be better in the year to come. For us as an agency, that means constantly raising the bar for ourselves, our clients, our communities, our industry, our families, and our friends. For our UX team, whose job it is to advocate for users,

ExpandTheRoom