The foundation of every project is built upon taking a deep dive into user data and applying those insights to create measurable requirements, goals, and strategies that inform the execution and growth work ahead.
It’s crucial to inventory the current situation to have a clear picture of everything that exists today including visual elements, content, software, APIs, plugins, and analytics.
It’s important to understand what your competitors are doing so you can gain an advantage in the right places. Analysis includes usability, site metrics, and tone.
We’ll spend time with your key stakeholders to understand your processes, aspirations and business goals to identify key patterns and help educate you on the process ahead.
Creative direction is the overall vision we have for a project: what we are designing, who we are designing it for, how we will design it, and how it will look and feel.
A content strategy takes the learnings from the content audit and plans for the creation, publication, and governance of useful, usable content.
This is really impressive and really well done. Ton of information here. It feels like it’s right on the money. Either consistent with things that we’ve heard or frankly things we’ve never thought about. All and all this feels like it’s setting us up really well for success.
Sunscreen? Check. Beach read? Check. New perspective on your digital properties due to the neuroscientifically supported notion of perspective taking? Check! Wharton marketing professor and neuroscientist Michael Platt believes that many complex problems can be solved by utilizing frameworks that allow us to more effectively take the perspective of others. He writes: “… stimulating activities
Here at ExpandTheRoom we are constantly designing and reimagining information architectures and website navigation schemes for our clients. There are many different patterns and unique challenges to address with these projects. Those challenges often become a lot more complex than you realize at the surface level. One question that comes up often is “What is