Skip to content

The foundation of every project is built upon taking a deep dive into user data and applying those insights to create measurable requirements, goals, and strategies that inform the execution and growth work ahead.

Comprehensive Product Audit

It’s crucial to inventory the current situation to have a clear picture of everything that exists today including visual elements, content, software, APIs, plugins, and analytics.

User Research

It’s crucial to inventory the current situation to have a clear picture of everything that exists today including visual elements, content, software, APIs, plugins, and analytics.

Competitive Analysis

It’s important to understand what your competitors are doing so you can gain an advantage in the right places. Analysis includes usability, site metrics, and tone.

Workshops

We’ll spend time with your key stakeholders to understand your processes, aspirations and business goals to identify key patterns and help educate you on the process ahead.

Creative Direction

Creative direction is the overall vision we have for a project: what we are designing, who we are designing it for, how we will design it, and how it will look and feel. 

Content Strategy

A content strategy takes the learnings from the content audit and plans for the creation, publication, and governance of useful, usable content.

Information Architecture

We’ll spend time with your key stakeholders to understand your processes, aspirations and business goals to identify key patterns and help educate you on the process ahead.

Product Requirements

Creative direction is the overall vision we have for a project: what we are designing, who we are designing it for, how we will design it, and how it will look and feel. 

Planning + Metrics

A content strategy takes the learnings from the content audit and plans for the creation, publication, and governance of useful, usable content.

Here’s what one of our clients had to say after a presentation of our strategy work:

  • This is really impressive and really well done. Ton of information here. It feels like it’s right on the money. Either consistent with things that we’ve heard or frankly things we’ve never thought about. All and all this feels like it’s setting us up really well for success.
    Cindy Zanca Vice President of Marketing, VNS Health

Taking Summer Vacation? Your Customer Experience Might Thank You For It

Sunscreen? Check. Beach read? Check. New perspective on your digital properties due to the neuroscientifically supported notion of perspective taking? Check! Wharton marketing professor and neuroscientist Michael Platt believes that many complex problems can be solved by utilizing frameworks that allow us to more effectively take the perspective of others. He writes: “… stimulating activities

ExpandTheRoom

The Best UX Pattern for a Website Navigation With Dropdown Menus

Here at ExpandTheRoom we are constantly designing and reimagining information architectures and website navigation schemes for our clients. There are many different patterns and unique challenges to address with these projects. Those challenges often become a lot more complex than you realize at the surface level. One question that comes up often is “What is

Kerrin Whipple