Skip to content

Creating a Next-Generation Jewelry Insurance Platform

By automating multiple processes, the new quote and policy system created efficient self-service options for customers and underwriters alike


Berkeley Asset Protection


  • User Research
  • Usability Testing
  • Information Architecture
  • Visual Design
  • Custom Development
  • Systems Integration
At a Glance
Time-intensive processes automated
Major jewelry insurance partnerships announced – with Progressive and Signet


Berkeley Asset Protection, through its Lavalier business line, offers customers peace of mind through personal jewelry insurance policies. Although some aspects of Lavalier’s consumer-facing business were online, the user experience was rigid and most underwriting and policy management activities were strictly offline and manual activities—prohibiting Lavalier from achieving its growth and scalability targets.

Jewelry insurance can be quickly quoted via an app.


A serverless AWS-based solution was architected in order to achieve compliance, scalability, and performance targets. The solution uses a custom API from our insurtech partner Socotra, and integrates with more than seven other external systems to perform its rating, communication, and verification functions would be automated and nearly instantaneous. These external integrations include:

In addition to optimizing the back-end of this system, usability tests played a key role in continuously improving the experience for customers, underwriters, and other stakeholders using these systems. 

Sleek account pages give users easy access to policy information.


As a result of the work ETR and Lavalier did together, more than 20 time-intensive processes became automated. The team created self-service options for customer policy management, underwriter policy and exposure approvals, and affiliate performance tracking and management.

Signifying the project’s success, Lavalier announced a partnership with Signet in September of 2022 to be the sole provider of insurance for jewelry purchased from leading Signet banners Jared®, KAY Jewelers® and Zales®. To learn more and utilize the instant quote functionality, consumers can visit participating Signet banner websites at, or

Two months later, Lavalier also announced a partnership with Progressive Insurance to provide best-in-class jewelry protection. Consumers shopping through Progressive can now obtain instant quotes by just entering a few pieces of information and their zip code.  


Thinking about a project like this one?

Consider working with a digital agency partner. We ensure your website’s UX and content accurately represent your brand and meet your user’s needs.

We’d love to learn more about your needs and share our process on how we help organizations navigate digital initiatives just like this one.

Adam Kurzawa
Director, Business Development
Joe Rosenthal
Business Development, Midwest