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Is Your Website Losing Money in an Effort to Save Money?

July 7, 2022–Before you answer that, ask if you can see yourself in any of the following scenarios: We just launched our site! I’ve moved on to our next project. Our site has been up for a while. No one is complaining and we get solid traffic. All good! Our site is a disaster. Bounce rate is

How to Plan Content for Your Website Redesign

May 17, 2022–Imagine you are renovating a house. It will be a smart house that has the capability to do everything you have ever dreamed of: artificial intelligence-based climate controls; a fridge that orders your food when supplies run low; automatically polarizing windows that respond to the sun; all the good stuff! The problem is, most of

Study Finds Value of WordPress Economy On Par With Tesla

August 25, 2021–Most people who are versed in the internet know that WordPress is one of the building blocks of the web. What many people don’t know is just what a fundamental and influential building block it is. Recently, ExpandTheRoom’s partner WP Engine set out to answer that question for the first time by commissioning a study

Content Strategy 101

June 29, 2021–Download Full Presentation Here I’d like to start with a metaphor. I like to think of content like an iceberg. The tip of the iceberg is really that’s the final product. That’s the content that people consume. When we think about content, this is often what people are thinking about. However, there’s a whole lot

Is Your Digital Strategy Primed For the Post-Pandemic World?

March 30, 2021–As a digital strategy, design, and development agency we have been thinking about what a post-pandemic world looks like for us and, more importantly, for our clients.

Data Insights Services — Measuring UX Impact and ROI

March 8, 2021–Data Insights help you go beyond assumptions about what the best solutions for your product are and instead create research-backed, measurable insights on what truly works and what can be improved. Watch or read the transcript on Kerrin McLaughlin’s presentation on how Data Insights can help your team level up.

Why Your Digital Agency Is More Important Than Ever

January 21, 2021–An outside firm can navigate change, invigorate your team, reduce costs, and unlock winning ideas The trend toward in-housing the digital marketing function has been with us for a while now, with a sharpening focus in the past few years. Web development services like Webflow, Squarespace, and Wix promise to bridge the design-to-code divide, allowing

Mapping Marketing to Value: How to Assess and Reorient Your Focus

August 4, 2020–The late great business management scholar Peter Drucker once said “any business enterprise has two – and only these two — basic functions: marketing and innovation.” Not surprisingly, most business leaders I work with today recognize that marketing plays a critical role in the success of their organization. But they often disagree on marketing’s definition.